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AI search is built to answer questions inside the AI experience, not necessarily to send traffic to your site. That's why the most useful question to ask of any AEO platform isn't: How much traffic will this drive? It's: Are we being recommended? By persona: Is your brand mentioned when AI engines recommend solutions to your target buyers? By journey stage: Are you showing up in the conversations that precede purchase, or just in the branded searches that follow? By topic: Do you own the conversations that matter to your category, or only the ones about your own products? By non-brand prompts: When AI engines have to choose which brand to recommend instead of retrieving the one the user already named, do you make the list? Conductor surfaces share of voice and citation patterns across all four dimensions. Profound's reporting doesn't account for personas, offering only partial intent filtering, and doesn't track non-brand mentions at all.
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